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Posts tagged Fonts
The truth behind the Avatar logo... Who chose the font, why it was used and the controversy around it.

The person responsible for choosing the font for the movie Avatar is Peter Stougaard and in my eyes, Peter owes me money for the therapy I needed to get over this.

The former 20th Century Fox Senior Vice President of Creative Advertising (and graphic designer and illustrator) willingly takes credit for selecting and tweaking the movie’s heavily vilified font, but insists; “I didn’t aimlessly pick Papyrus, I chose it very strategically.”

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